Working together for a better commute
The University is working in a Consortium with Devon and Exeter Councils and commercial partners Ntt Data, Vaisala, Black Swan and Dynniq, in a ground-breaking, two year (from Nov 2015) intelligent transport project for the area, funded by Innovate UK/NERC.
Through this outcome-focused project, the group aims to identify solutions that will alleviate traffic congestion in and around Exeter, with research by the University an important validation for product commercialisation.
The Engaged Smart Transport project integrates real-time sensor data regarding traffic and weather conditions and public services performance with insights into behavioural decision-making, travel mode shift and engagement in smart technologies, and will co-create innovative interventions with public participation. The University data collection will focus initially on a general spread of people commuting in and out of Exeter to their place of work or study via a survey in May 2016. Then a more in-depth analysis of one or more of the commuter routes, e.g. the A376 Exmouth to Exeter corridor, will be undertaken, co-creating and testing a range of interventions with public groups. The research is based on the principles of socio-psychology, statistical modelling and social influence, and literature from sustainable transport, smart technologies, travel behaviour, mobilities and social marketing.
A project such as this, which brings together big and small data, provides an exciting opportunity to influence travel behaviour bespoke to the Exeter region, and the potential to effect change further afield.
If you have any queries about the survey, please contact Dr Sal Lampkin on firstname.lastname@example.org or 01392 723337.